Link your story to existing concepts: Connecting the new idea to an existing visual image in our head helps us remember better.

The authors suggest writing like a war reporter whose line of connection can be cut at any time.

Write headline as a war reporter: Going against the mainstream clickbaity titles you should strive to include “the core idea” of the story in the headline instead of burying it.

Removing unnecessary parts of the story makes it better. Start with the moment when you caught sight of the bear.

Shorter stories are better stories: Don’t start a story with what you had for breakfast on the day when a bear attacked you.

This makes them simple, it ensures it focuses on what matters, and also it makes them easy to remember. One-sentence statement: The best stories can be summarized in one sentence.Why Some Ideas Survive and Others Die Get The Book 1. If you would like to avoid spoilers and have the possibly best reading experience, then this is the place to stop. In this review of Made to Stick, we dive into the details of this story framework. The authors introduce the SUCCES framework of good stories.īased on the framework a story should be: We got the characteristics of the best stories and a simple framework (or checklist) to construct our own compelling stories. Made to stick is an easy and interesting read on how to tell better stories. If we want to have an impact through what we do then both should be equally important. I am good at researching stuff, and coming up with conclusions but using these learnings to impact any decision whether that be in marketing or in life is not my strongest point.Īs Chip & Dan Heath, the authors of Made to Stick explain, we are spending a significant amount of time getting the Answer, but compared to that we nearly don’t even think about how to present the outcome.

Made to stick by chip & dan heath